TM Licensing Resource Material
A Primer On Licensing, Second Edition is written for the licensing professional who is seeking a concise, readable guide to the basic elements of a trademark licensing program. The fact-filled book takes the reader step-by-step through:
Protecting Trademarks and Service marks, Establishing Program Goals and Objectives, Negotiating the License Agreement, Collecting Royalties and Record Keeping, Implementing Effective Marketing Plans, Enforcing Rights
The Primer also includes standard forms that every licensing administrator needs, including the license agreement, licensee inquiry form, sales and royalty report forms, cease and desist notice.
ISBN 0-9627106-4-4 Hard cover 260 pages $37.95
This book is available from Grimes & Battersby (formerly Kent Press), (203) 849-8300, Fax (203) 849-9300.
The Complete How-To Guide to Collegiate Licensing is the essential publication for collegiate licensing administrators and their supervisors. The book addresses the unique concerns of collegiate licensing including university policy and procedures, use of the trademarks by alumni and support groups, and use of licensing agents.
ISBN: O-9627106-90-1 Loose-leaf Binder 140 Pages $34.95
A limited number of this book is available from Kent Press or from Intelic.
Licensee Survival Guide (With Tom Harrison). The only licensing book specifically written to help licensees and manufacturers to understand what licensors expect from them. Without question, it is the best source of information for licensees on the subject of licensing. Topics include:
Structuring a Business Plan, Managing a Licensing Program, Distributing the Licensed Product, Finding the Right Licensor, Compliance Reviews and Audits, Special Contracts
The must-have forms in the appendix include a list of potential licensed products, standard license agreement, sales and royalty report forms, sample application for a license, insurance requirements.
This book is now out of print but is available from TM Licensing on disc or by e-mail for $25.
TM Licensing is a service of Acorn Enterprises.
© Jack Revoyr 2004-2008